Empowerly is a data-driven education technology startup for college admissions, helping thousands of students get accepted to their top-choice programs.
Empowerly was seeking to improve their website user experience and convert more site visitors into leads to improve the impact of their marketing campaigns.
EZ Digital worked hand-in-hand with Empowerly’s marketing and technology teams, as well as business ops stakeholders to develop a solution that greatly improved site speed, performance, and ultimately the conversions.
The original website was built with WordPress Elementor front-end site builder where it was difficult to retain strong pagespeed performance and coherent design throughout the pages.
There was a need to built hundreds of new pages with unified templates, create college catalog pages, and to create integrations with external APIs such as Hubspot and Vimeo.
Our design team worked hard to create a look for all devices that were focused on conversions. The flow of content, calls-to-action were carefully wire-framed and imagery and iconography were deliberately chosen to first educate the site visitors, and ultimately lead them to schedule a consultation with Empowerly.
We used WordPress custom fields and custom post types to organize content in a way that could be easily understood by the internal content team at Empowerly.
Meanwhile, the front-end of the website was built with the robust NextJS framework both with superior performance, and server-side-rendering and additional SEO plugins for excellent SEO capability.
The end result? A powerful website with improved conversions that helps Empowerly grow their business.
Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.
EZ digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeless and fully executed beyond my expectations!
The website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.
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