Empowerly

Empowerly Website Developed by EZ Digital Marketing Agency
Empowerly Website Developed by EZ Digital Marketing Agency

About The Project

API Integration Custom Web Design Data Migration Web Development

Empowerly is a data-driven education technology startup for college admissions, helping thousands of students get accepted to their top-choice programs.

Empowerly was seeking to improve their website user experience and convert more site visitors into leads to improve the impact of their marketing campaigns.

EZ Digital worked hand-in-hand with Empowerly’s marketing and technology teams, as well as business ops stakeholders to develop a solution that greatly improved site speed, performance, and ultimately the conversions.

Challenges

Project Challenges

The original website was built with WordPress  Elementor front-end site builder where it was difficult to retain strong pagespeed performance and coherent design throughout the pages.

There was a need to built hundreds of new pages with unified templates, create college catalog pages, and to create integrations with external APIs such as Hubspot and Vimeo.

Solution:

Our design team worked hard to create a look for all devices that were focused on conversions. The flow of content, calls-to-action were carefully wire-framed and imagery and iconography were deliberately chosen to first educate the site visitors, and ultimately lead them to schedule a consultation with Empowerly.

We used WordPress custom fields and custom post types to organize content in a way that could be easily understood by the internal content team at Empowerly.

Meanwhile, the front-end of the website was built with the robust NextJS framework both with superior performance, and server-side-rendering and additional SEO plugins for excellent SEO capability.

The end result? A powerful website with improved conversions that helps Empowerly grow their business.

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Testimonials

Yoni

Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.

YoniGarrison CollectionGarrison Collection
Tommy

EZ digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeless and fully executed beyond my expectations!

TommyScratch Golf ClubScratch Golf Club
Aimen

The website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.

AimenEmpowerly, IncEmpowerly, Inc

Services We Offer.

Web Design

To engage your audience and help them make transition from website visitors to paying clients, we focus on creating fast loading websites with intuitive UX/UI design.

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App Development

To help you save time and increase output, we can provide an internal tool optimizing business workflows. Or you might need a smarter way of engaging with clients, a hand-held customer-facing app.

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Online Branding

Do not get lost in the digital ocean. Let your clients hear your voice loud and clear every time they look at your logo, check your business card or look at your emails. Get your digital identity.

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Organic Search +

Let us position your brand as a trusted solution for the relevant search queries and enjoy the traffic coming at you organically. Aided by the latest SEO tools and guided by our strategy, we get your website rank high on SERPs by making your digital footprint beloved by search engine crawlers.

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Paid Advertisement +

When you need fast marketing solutions we help with ROI optimized paid advertising. 360 analytics on every stage of the campaign from planning to optimization, full control over your budgets for search (PPC), Video (CPV), display (CPM), Email or Goal Conversion oriented (CPA) digital campaigns.

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Social Media Marketing

Opportunity to understand your clientele needs and wants on a deeper level and channel the knowledge to drive sales. We create data-driven, performance oriented campaigns to test, optimize and accelerate business growth with social media advertising, be it Facebook, Linkedin, Instagram or Twitter.

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