Garrison Collection
About The Project
Garrison Collection is a successful family-owned hardwood flooring business based in Los Angeles, CA. While the company runs their own manufacturing, showrooms, and sales teams, the business had outgrown the original WordPress website which was lagging behind in performance and user experience.
It was important for homeowners, contractors, interior designers, and various other industry professionals to be able to quickly navigate and find the products that they were looking for.
Our team completely overhauled the design, simplified content management for the team and built the site on a robust stack that made website browsing smooth and seamless for users. We also integrated external APIs, and tools such as digital PDF flip-books and floor visualizer.
Project Challenges
Project Challenges
- Outdated design
- Slow page load times and broken pages
- Loosely organized online product catalog
- Unintuitive structure of content management
Solutions
EZ Digital team created a brand new look and feel for the website, and developed it using the robust React NextJS framework, while still using the WordPress dashboard familiar to the client.
- We migrated existing data to the new format with custom fields
- Built custom post types, taxonomies and WordPress workflows needed by Garrison Collection
- Created the lightning-fast product catalog with search and filters
- Built new API integrations to connect other services such as Mailchimp automation and Roomvo floor visualizer
- Provided training and support for the team on maintaining and updating content on the new website
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Testimonials
Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.
Garrison CollectionEZ digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeless and fully executed beyond my expectations!
Scratch Golf ClubThe website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.
Empowerly, Inc
