Case study
Garrison Collection
A faster, easier-to-run website for a family-owned LA flooring brand with hundreds of products.
- Industry
- Hardwood flooring
- Location
- Los Angeles, CA
- Stack
- Next.js + WordPress
- API Integration
- Custom Web Design
- Data Migration
- Web Development
The challenge
The business had outgrown its WordPress site: pages loaded slowly, the product catalog was hard to browse, and the team struggled to keep content up to date.
What we did
A complete redesign built on Next.js, keeping the WordPress dashboard the team already knew, with a fast, filterable product catalog and integrations with Mailchimp and the Roomvo floor visualizer.
The result
Homeowners, contractors and designers find products fast in a quick, filterable catalog, and the team updates the site themselves.
About the project
Garrison Collection is a successful family-owned hardwood flooring business based in Los Angeles, CA. While the company runs their own manufacturing, showrooms, and sales teams, the business had outgrown the original WordPress website which was lagging behind in performance and user experience.
It was important for homeowners, contractors, interior designers, and various other industry professionals to be able to quickly navigate and find the products that they were looking for.
Our team completely overhauled the design, simplified content management for the team and built the site on a robust stack that made website browsing smooth and seamless for users. We also integrated external APIs, and tools such as digital PDF flip-books and floor visualizer.
Where they started
- Outdated design
- Slow page load times and broken pages
- Loosely organized online product catalog
- Unintuitive structure of content management
What we built
EZ Digital team created a brand new look and feel for the website, and developed it using the robust React NextJS framework, while still using the WordPress dashboard familiar to the client.
- We migrated existing data to the new format with custom fields
- Built custom post types, taxonomies and WordPress workflows needed by Garrison Collection
- Created the lightning-fast product catalog with search and filters
- Built new API integrations to connect other services such as Mailchimp automation and Roomvo floor visualizer
- Provided training and support for the team on maintaining and updating content on the new website
Need something similar?
Start a project like thisOngoing work
The first build was only the start. Here's what we've built for them since.
Ongoing
2022–present
Ongoing hosting and care
WordPress, server and email maintenance, and redirects to protect search rankings.
Hosting & infrastructure
2026
Jul–Aug 2026
Full-page floor visualizer
A "try floors in your own room" tool linked from the home page and menu, plus Virtual Sample buttons on every product.
API integrationsJul 2026
Spam protection on forms
Bot checks on the contact and sample-order forms, so real enquiries always get through.
Web applicationsJul 2026
Header and navigation redesign
A new responsive header with an "Order a Sample" button and clearer product links.
Web designNov 2024–Mar 2026
Clearance and hidden collections
Discontinued products move to a Clearance collection, and hidden products stay out of listings and search engines.
Web applications
2024
Feb–Nov 2024
Product catalog expansion
Outdoor products, technical data sheets, mouldings and collection videos.
Web applications
2023
Oct–Nov 2023
Faster navigation and blog search
Instant page-to-page navigation and search across blog posts, categories and tags.
PerformanceJul–Sep 2023
Conversion tracking
Google Analytics 4 tracking for sample orders, contact visits and phone calls.
API integrationsMar–Oct 2023
Visualizer refinements and live chat
Control over which products appear in the visualizer, wall coverings support, and a live-chat widget.
API integrationsMar–Apr 2023
New product lines
Sundries, the Parallels collection and Contours wall coverings, each with its own product layout.
Web applications
2022
Jul–Aug 2022
Order-a-sample flow
Customers pick products and request physical samples online.
Web applicationsJun–Jul 2022
Showroom pages
A page for each showroom with its team and gallery, and a map of all locations.
Web design
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Testimonials
Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.
Yoni
Garrison CollectionEZ Digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeliness, and fully executed beyond my expectations!
TommyStormwind StudiosThe website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.
AimenEmpowerly, Inc
