Case study
Stormwind Studios
A redesign and rebuild of a 1,000-page training site, with a new course catalog and Salesforce lead capture.
- Industry
- IT training
- Location
- Scottsdale, AZ
- Stack
- Next.js + WordPress
- API Integration
- Custom Web Design
- Data Migration
- Web Development
The challenge
A years-old page-builder site with no shared templates across nearly 1,000 pages, no central course catalog, and very slow load times.
What we did
A new design built on Next.js with WordPress as the CMS, a searchable course catalog, a custom event calendar, and Salesforce and Wistia integrations.
The result
One fast, consistent site where marketing manages hundreds of courses and new leads flow straight into Salesforce.
About the project
Stormwind Studios is a Scottsdale, AZ based company that brings live, interactive, HD video production to the IT training industry.
While Stormwind uses proprietary technology for their video training classes, their marketing website built with a WordPress site builder plugin was several years old and it was becoming increasingly difficult to manage the design and content of over a thousand pages. The site needed a major design overhaul, as well page speed performance optimization.
EZ Digital team stepped in to create a beautiful new design, intuitive content management, and a performance-optimized website built with WordPress API and NextJS that met client’s marketing and operational needs.
Where they started
The original “WP Bakery” front-end build presented several challenges making it difficult to manage all the content on the growing website
- No unified page templates for almost 1,000 pages
- No consistent way to manage hundreds of courses
- No centralized course repository
- Extremely slow page load times
Additionally, several new features had to be built out, including:
- A custom even scheduling calendar for students
- Integrating new leads with Salesforce
What we built
EZ Digital team created a beautiful design and built with a robust solution using React NextJS framework, while still utilizing the WordPress dashboard familiar to the client.
- Diligently migrated existing data to the new format
- Built custom post types and WordPress workflows tailored around business needs
- Created a new, blazing-fast course catalog with search and filters
- Built new API integrations to connect other services used by the company, such as Salesforce and Wistia
- Built a custom calendar and event scheduling solution from the ground up.
- And much more!
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Start a project like thisOngoing work
The first build was only the start. Here's what we've built for them since.
2026
Apr–Oct 2026
AWS hosting for the content system
Load-balanced, auto-scaling WordPress hosting on AWS with a managed database, a staging copy and approval-gated deploys.
Hosting & infrastructureJul–Aug 2026
Automated, safe WordPress updates
A pipeline that checks for updates and known vulnerabilities, applies them, smoke-tests the site and alerts the team.
Hosting & infrastructureMay–Sep 2026
Security hardening
Bot protection on forms, a hidden admin login and a web application firewall.
Hosting & infrastructureJun–Jul 2026
Performance and Core Web Vitals overhaul
Edge caching, optimized images, deferred third-party scripts and a speed audit on every deploy.
PerformanceJun 2026
The new stormwindstudios.com goes live
The rebuilt site, developed together with Foxbox on Next.js and headless WordPress, launched on the production domain.
Web designMay–Jul 2026
Daily course-catalog sync
Course and learning-path data syncs daily from the training platform, retiring old courses automatically and reporting each change.
API integrationsApr–Jun 2026
New quote builder
Customers configure products, team size and term, apply promo codes, and download a PDF order agreement.
Web applicationsMar–Jun 2026
WordPress as the content system
Pages, blog posts, job listings and quote products are edited in WordPress and published to the site on demand.
Web applicationsMar–Oct 2026
Technical SEO and AI-search visibility
Structured data for courses and articles, sitemaps, canonical links and an llms.txt file for AI search.
PerformanceApr–Sep 2026
New landing pages and site components
Storm AI and program pages, an animated home hero and a redesigned header.
Web designDec 2025–Jun 2026
Lead pipeline
Every enquiry is logged, pushed into Salesforce with its campaign source, routed to the right sales rep and tracked as a conversion.
API integrations
2025
Feb–Jun 2025
Course navigation
A redesigned mega-menu with course dropdowns, and an import for new business-skills courses.
Web design
2024
Aug 2024
Elite and Elite Max quote calculators
Dedicated quote calculators for the top-tier plans.
Web applicationsMar–May 2024
Multi-year agreements in the quote tool
One- to three-year terms with per-add-on discounts, shown in the PDF quote.
Web applicationsFeb 2024
Vendor menu and vendor pages
A courses mega-menu and vendor category pages with filters.
Web design
2023
Oct–Dec 2023
Custom quote calculator
An interactive quote page with packages, add-ons and discount codes that emails a branded PDF quote to the customer.
Web applicationsSep 2023
Event calendar improvements
Event times shown in each visitor's timezone, with add-to-calendar.
Web applicationsMar–Jun 2023
Product and lead-capture pages
UA+ and multi-year pages, and a skill-assessment page with a waitlist form.
Web designNov 2022–Feb 2023
Enterprise page and packages redesign
A new enterprise page and a redesigned packages list.
Web designSep 2022–Jan 2023
Sales lead routing
Contact leads shared across the sales team, with spam protection on every form.
API integrations
2022
Feb–Jun 2022
Partner and campaign landing pages
Partner and campaign pages the marketing team builds from WordPress fields.
Web designDec 2021–Jan 2022
Advanced course search
Search across course outlines, difficulty and duration, with a category sidebar.
Web applications
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Testimonials
Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.
Yoni
Garrison CollectionEZ Digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeliness, and fully executed beyond my expectations!
TommyStormwind StudiosThe website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.
AimenEmpowerly, Inc
