Empowerly

About The Project

API Integration Custom Web Design Data Migration Web Development

Empowerly is a data-driven education technology startup for college admissions, helping thousands of students get accepted to their top-choice programs.

Empowerly was seeking to improve their website user experience and convert more site visitors into leads to improve the impact of their marketing campaigns.

EZ Digital worked hand-in-hand with Empowerly’s marketing and technology teams, as well as business ops stakeholders to develop a solution that greatly improved site speed, performance, and ultimately the conversions.

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Challenges

Project Challenges

The original website was built with WordPress Elementor front-end site builder where it was difficult to retain strong pagespeed performance and coherent design throughout the pages.

There was a need to built hundreds of new pages with unified templates, create college catalog pages, and to create integrations with external APIs such as Hubspot and Vimeo.

Solution:

Our design team worked hard to create a look for all devices that were focused on conversions. The flow of content, calls-to-action were carefully wire-framed and imagery and iconography were deliberately chosen to first educate the site visitors, and ultimately lead them to schedule a consultation with Empowerly.

We used WordPress custom fields and custom post types to organize content in a way that could be easily understood by the internal content team at Empowerly.

Meanwhile, the front-end of the website was built with the robust NextJS framework both with superior performance, and server-side-rendering and additional SEO plugins for excellent SEO capability.

The end result? A powerful website with improved conversions that helps Empowerly grow their business.

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Testimonials

Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.

Yoni

Garrison Collection

EZ digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeless and fully executed beyond my expectations!

Tommy

Scratch Golf Club

The website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.

Aimen

Empowerly, Inc