Case study
Empowerly
A faster, conversion-focused website for an EdTech college-admissions company, built and run by EZ Digital for four years.
- Worked together
- 2021–2025
- Industry
- EdTech (college admissions)
- Stack
- Next.js + WordPress
- API Integration
- Custom Web Design
- Data Migration
- Web Development
The challenge
Empowerly's marketing site was slow and wasn't turning enough visitors into consultation leads for their campaigns.
What we did
A redesigned, performance-focused site on Next.js with WordPress as the CMS, HubSpot forms, webinar sign-ups and Calendly booking, built hand-in-hand with their marketing and technology teams.
The result
A 40% increase in homepage conversion, in the client's own words.
About the project
Empowerly is a data-driven education technology startup for college admissions, helping thousands of students get accepted to their top-choice programs.
Empowerly was seeking to improve their website user experience and convert more site visitors into leads to improve the impact of their marketing campaigns.
EZ Digital worked hand-in-hand with Empowerly’s marketing and technology teams, as well as business ops stakeholders to develop a solution that greatly improved site speed, performance, and ultimately the conversions.
Where they started
The original website was built with WordPress Elementor front-end site builder where it was difficult to retain strong pagespeed performance and coherent design throughout the pages.
There was a need to built hundreds of new pages with unified templates, create college catalog pages, and to create integrations with external APIs such as Hubspot and Vimeo.
What we built
Our design team worked hard to create a look for all devices that were focused on conversions. The flow of content, calls-to-action were carefully wire-framed and imagery and iconography were deliberately chosen to first educate the site visitors, and ultimately lead them to schedule a consultation with Empowerly.
We used WordPress custom fields and custom post types to organize content in a way that could be easily understood by the internal content team at Empowerly.
Meanwhile, the front-end of the website was built with the robust NextJS framework both with superior performance, and server-side-rendering and additional SEO plugins for excellent SEO capability.
The end result? A powerful website with improved conversions that helps Empowerly grow their business.
Need something similar?
Start a project like thisEverything we built together
Beyond the first build, the projects we delivered over the years we worked together.
2025
Apr–Jun 2025
Ad and partner conversion tracking
Consultation bookings reported to their TV-advertising and partner-referral platforms.
API integrationsFeb–Mar 2025
Smarter consultation flow
The booking form routes each visitor down the right path based on their profile and campaign.
Web applications
2024
Sep 2024
Cookie consent
A consent banner and privacy preferences across the site and landing pages.
Web applicationsMay–Jul 2024
Campaign and referral attribution
Each visitor's campaign and referral source is attached to every form and booking.
API integrationsDec 2023–Mar 2024
New program pages
Pages for new programs, such as Passion Project and Research Scholar, each with its own booking form.
Web designJul 2023–Oct 2024
Embeddable consultation booking
A multi-step consultation booking and calendar that also embeds in partner pages.
Web applications
2023
Jul–Dec 2023
Employer benefits portal
A B2B page and members area for families whose employer sponsors Empowerly.
Web applicationsAug–Dec 2023
Blog redesign
A new article layout with table of contents, author pages, related posts and structured data, plus a re-tagging of the archive.
Web designApr–Jul 2023
Site-wide SEO cleanup
Structured data across the site, sitemap cleanup and redirects after a full crawl audit.
PerformanceJan–Aug 2023
Paid-traffic landing pages
Conversion-focused landing pages for paid campaigns, tested with A/B experiments.
Web design
2022
May–Aug 2022
Locations, programs and webinars
Location and program pages and webinar registration, all editable in WordPress.
Web applicationsApr–May 2022
Front-end rebuild in TypeScript
The whole front end converted to TypeScript, with faster client-side navigation.
Web applicationsJan–Apr 2022
College directory and compare tool
A searchable college directory with detailed profiles and side-by-side comparison.
Web applications
Ready for your next project?
Testimonials
Folks at EZ-Digital are a pleasure to work with and we highly recommend them! They respond quickly to all of our emails, understands our needs, and implements all design and programming in a timely fashion and at reasonable rates. A pleasure to work with and would recommend to any business or individual.
Yoni
Garrison CollectionEZ Digital took my mental model of a website and seamlessly developed it into a beautiful reality. George was fantastic with communication and timeliness, and fully executed beyond my expectations!
TommyStormwind StudiosThe website’s homepage saw a 40% increase in conversion, impressing the company. EZ Digital’s hands-on project management approach was truly instrumental in the project’s success. They leveraged their experience to improve the firm’s redesigned website, making it more robust and user-friendly.
AimenEmpowerly, Inc
