The original website was built with WordPress Elementor front-end site builder where it was difficult to retain strong pagespeed performance and coherent design throughout the pages.
There was a need to built hundreds of new pages with unified templates, create college catalog pages, and to create integrations with external APIs such as Hubspot and Vimeo.
Our design team worked hard to create a look for all devices that were focused on conversions. The flow of content, calls-to-action were carefully wire-framed and imagery and iconography were deliberately chosen to first educate the site visitors, and ultimately lead them to schedule a consultation with Empowerly.
We used WordPress custom fields and custom post types to organize content in a way that could be easily understood by the internal content team at Empowerly.
Meanwhile, the front-end of the website was built with the robust NextJS framework both with superior performance, and server-side-rendering and additional SEO plugins for excellent SEO capability.
The end result? A powerful website with improved conversions that helps Empowerly grow their business.